Session abstract: What’s so standard about standards? Standard language ideology (SLI) is a topic ripe for new cross-cultural comparisons, as notions of standard and prestige have been central to sociolinguistic theorizing (Meyerhoff 2019). Cheshire observes that ‘variationists have worked almost exclusively on languages that have been heavily standardized, so the potential influence of [SLI] on the selection of variables […] has been high’ (2005:87). Further, historically atypical standardized national languages of urban elites in modern stratified societies have entrenched hierarchical views of variation that are grounded in a functional model and asymmetric power relations (e.g. Rickford 1986). These biases should be addressed if we are to build sociolinguistic universals (Guy & Adli 2019). This session continues the discussion by examining underrepresented communities where SLI is realized in different ways, or not at all. Six original research papers will explore this topic around the world, and a discussant presentation will contextualize the panel’s observations.